“When a product becomes a non-GMO product-verified, it increases sales by 15% to 30%.”
- A.C. Gallo, President, Whole Foods, March 2013
“We have parents talking about allergies and asthma and ADHD and skin problems and weight problems disappearing after putting their children on non-GMO diets.”
- Jeffrey Smith, Author, Genetic Roulette
January 31, 2014 Fairfield, Iowa - The New Year began with food production giant General Mills announcing that it would start manufacturing its original Cheerios brand without genetically modified ingredients and would label those original Cheerios boxes as “Not Made with Genetically Modified Ingredients.” Symbolically, this was a big step for consumer activists, who have been trying to get genetically modified products labeled in supermarkets and other stores for some time.
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